"MR. TITLE, A 35 YEAR OLD NEW MEDIA MANAGER AT A FILM PRODUCTION IN NEW YORK, HAS DROPPED HIS CABLE SUBSCRIPTION AND MOVED TO WATCHING MOST OF HIS TELEVISION ONLINE - FREE. WHILE SHOPPING FOR A NEW LAPTOP FOR HIS GIRLFRIEND RECENTLY, HE SIDESTEPPED MORE EXPENSIVE, FULL FEATURED COMPUTERS AND PICKED BARE BONES, $200 ASUS EEEPC LAPTOP, ALSO KNOWN AS A NETBOOK." - THE NY TIMES BY BRAD STONE AND ASHLEE VANCE
If not for the guy's primary occupation and geographical location, I could've sworn this was Mitch.
A lot of people especially Tech-Savvy individuals have already tapped brilliant alternatives in a time when alternatives offer, if not the best, but most preferred consumer goods and services that do not murder our valued resources. Count the likes of Mr. Title and Mitch for primary examples.
These guys obviously work in a technology infused industry and are already knowledgeable with what they want. They somehow took advantage of the opportunity that affected as much as their cable subscriptions to choosing functional gifts for their girlfriends without ever considering the idea of "downgrading."
Mitch would always say, "How's Harriet, your NETBOOK?" I once found the term rather amusing. Nevertheless, it's the thought that counts and I wouldn't have it any other way.
To read More: http://www.nytimes.com/2009/01/26/technology/26spend.html?hp